In this instant information and highly competitive landscape your prospects, even referrals, make decisions about you and your firm well before your first conversation. They are answering questions like; Are you a thought leader? How large, comprehensive or credible is your firm? Can you relate to their needs or their business, etc. Here are practical steps to help you evaluate your presence in the market so you can petter position your firm. Watch this short podcast to learn 3 practical steps and more to help build credibility.