Blog

Why You Should Market When You’re Busy

Published on: January 19, 2021

When you are in the height of your busy season or when business is great, it’s tough to think about marketing. Most don’t. But when you are the busiest, that’s when you need to step on the gas the hardest. Why?

You need to be top of mind to …

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How a Customer Journey Map can Improve your Margin

Published on: January 11, 2021

In EMI’s up and coming newsletter, Adam Smith, owner of Sound Press and EMI’s strategic partner, will answer the question; How do I audit my client experience to make sure I have processes and systems aligned with my brand? A large portion of Adam’s answer focuses on the Customer Journey …

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Not Another New Year Blog

Published on: January 5, 2021

I promise that this is not another New Year blog. We’ve all had our fair share of year-end and kick off guides and motivation, so I thought it would be nice to read about something completely different. Let’s talk about planning to have fun. Yes, fun. I’m not referring to …

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Ideas to Kick Off the New Year Right

Published on: December 29, 2020

The New Year is almost here and if you’re like most, you have set your goals and ready to make the coming year better than ever. With 2020 being such a challenging year, it’s even more important to kick off the new year and set the tone for 2021.
One …

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Must Haves: Customer Profile & Buyer Persona

Published on: December 21, 2020

No one wants to waste time talking with the wrong companies and people. While it’s beneficial to network and learn new industries and meet people, and that should certainly happen with regularity, outreach needs to be targeted and intentional, both with marketing and with sales. Statistics show salespeople lose between …

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5 Marketing Tactics for 2021 to Get the Highest Return

Published on: December 15, 2020

If you are like most professional services firms, or any firm for that matter, it’s difficult to know what to focus on to get the highest return for your content marketing investment. Most SMB’s struggle to allocate marketing budget dollars to content marketing, let alone identify the tactics driving the …

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3 Practical Steps To Build Credibility

Published on: December 7, 2020

In this instant information and highly competitive landscape your prospects, even referrals, make decisions about you and your firm well before your first conversation. They are answering questions like; Are you a thought leader? How large, comprehensive or credible is your firm? Can you relate to their needs or their …

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What marketing strategies should I consider going into 2021?

Published on: November 30, 2020

What a unique answer for a unique year we have had going into 2021. Client experience is paramount. With all the issues we have been dealing with, communication, clarity and client experience is the way to win and should be thought of through every step of the planning process. For …

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Sales Versus Marketing

Published on: November 23, 2020

How Can the Differences Help your Business Grow?
As owners, operators, leaders, and practitioners we have had to wear both the sales hat and the marketing hat. However, what I have learned in my 25 years of serving small businesses is that most do not operate with the differences in …

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