Blog

What content marketing tactics should I focus on?

Published on: April 19, 2021

Most of our clients have limited budget and time to devote to marketing their business. So, it’s important to spend resources on the best tactics that drive the needed results.
Unfortunately, there is no one content marketing initiative for immediate growth. However, there are a couple of tactics that have …

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How to Engage with your Audience Online Besides Social Media

Published on: April 16, 2021

Most regional professional services firms struggle with social media and how to leverage social platforms to build relationships and attract their target audience. So, while you work on your social strategy and content plan, rest easy that you have other ways to engage your target audience.
We don’t recommend doing …

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Why is your website so important to growing your business?

Published on: April 5, 2021

If you’re in the professional services industry, then you know how difficult it can be to differentiate your business online. Your competitors are talking about the same topics and services you are, whether they truly deliver like you do or not. Your digital footprint is extremely important to your …

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Why is my digital footprint so important?

Published on: March 24, 2021

In this age of technology, not having a strong online presence is something small businesses cannot afford to ignore. Historically, most seeking consultation weren’t media users; However, in today’s world your firm’s online presence is just as important as your physical presence. Social media has become one of the most …

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IWD 2021 – Take Time To Celebrate!

Published on: March 8, 2021

Although 2020 was a rough year, women made some incredible strides in equality and taking time to celebrate is extremely important. Just a few examples are Kamala Harris becoming the first female Vice President and Scotland becoming the first country to allow free and universal access to menstrual products.
For …

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Focus on What’s Important to Get the Best ROI – 3 Content Marketing Tips

Published on: February 24, 2021

You’re focused on your core business, not on how to leverage content marketing. However, establishing creative, relevant, and consistent content to attract your audience is the basis for content marketing and essential in current market conditions.
Content marketing isn’t just trying to “sell” your product it’s about …

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How can I convert more leads into customers?

Published on: February 15, 2021

We all try to find the right fit for business with our client prospecting.  And we do need to be diligent about monetizing our time and effort.  There’s no end to how “busy” we could make ourselves, so converting more leads into customers is a frequent topic in strategy development.  …

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Why use Social Media in B2B?

Published on: February 11, 2021

This topic is often debated when I’m working with our clients and in leader forums. It’s a hot topic and one that doesn’t have a one size fits all answer. While there are best practices and proven tactics to fill your funnel and improve conversion, it’s often done poorly and …

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5 Ways to Differentiate Your Business

Published on: February 1, 2021

Attracting the ideal client can be quite a challenge. First you have to figure out exactly who that client is, then you must determine what they need and how to tailor your offerings to match. Finally, it is critical to communicate effectively with your target—to be where they are …

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