Blog

Focus on What’s Important to Get the Best ROI – 3 Content Marketing Tips

Published on: February 24, 2021

You’re focused on your core business, not on how to leverage content marketing. However, establishing creative, relevant, and consistent content to attract your audience is the basis for content marketing and essential in current market conditions.
Content marketing isn’t just trying to “sell” your product it’s about …

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How can I convert more leads into customers?

Published on: February 15, 2021

We all try to find the right fit for business with our client prospecting.  And we do need to be diligent about monetizing our time and effort.  There’s no end to how “busy” we could make ourselves, so converting more leads into customers is a frequent topic in strategy development.  …

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Why use Social Media in B2B?

Published on: February 11, 2021

This topic is often debated when I’m working with our clients and in leader forums. It’s a hot topic and one that doesn’t have a one size fits all answer. While there are best practices and proven tactics to fill your funnel and improve conversion, it’s often done poorly and …

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5 Ways to Differentiate Your Business

Published on: February 1, 2021

Attracting the ideal client can be quite a challenge. First you have to figure out exactly who that client is, then you must determine what they need and how to tailor your offerings to match. Finally, it is critical to communicate effectively with your target—to be where they are …

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What is Your Irresistible Offer?

Published on: January 25, 2021

This is day 5 of a 5-day challenge that I’m doing to kick off 2021. As a mindset junkie and a wellness goal getter, this challenge was right up my ally. I was expecting methods and processes to help me with stress, time and relationship management to achieve a better-balanced …

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Why You Should Market When You’re Busy

Published on: January 19, 2021

When you are in the height of your busy season or when business is great, it’s tough to think about marketing. Most don’t. But when you are the busiest, that’s when you need to step on the gas the hardest. Why?

You need to be top of mind to …

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How a Customer Journey Map can Improve your Margin

Published on: January 11, 2021

In EMI’s up and coming newsletter, Adam Smith, owner of Sound Press and EMI’s strategic partner, will answer the question; How do I audit my client experience to make sure I have processes and systems aligned with my brand? A large portion of Adam’s answer focuses on the Customer Journey …

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Not Another New Year Blog

Published on: January 5, 2021

I promise that this is not another New Year blog. We’ve all had our fair share of year-end and kick off guides and motivation, so I thought it would be nice to read about something completely different. Let’s talk about planning to have fun. Yes, fun. I’m not referring to …

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Ideas to Kick Off the New Year Right

Published on: December 29, 2020

The New Year is almost here and if you’re like most, you have set your goals and ready to make the coming year better than ever. With 2020 being such a challenging year, it’s even more important to kick off the new year and set the tone for 2021.
One …

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