Blog

Publication or Book Publishing – which is the best route for B2B?

Published on: July 19, 2021

Publishing offers many benefits, like establishing credibility, building trust, as well as public relations and marketing. If you’re like me, you receive solicitations frequently to write a book. But is that the best route for your firm in the B2B space?
We’ve often explored this question, since EMI’s roots are …

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Content That Converts – You Have 8 Seconds

Published on: July 6, 2021

The average person’s attention span today is just 8 seconds. Meaning you have just a few seconds in which to grab potential client’s attention.
In “How Can I Create Content That Converts?,” you learned that the best way to grab a reader’s attention is through the Inverted Pyramid style of …

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Creating Content That Converts – How to Get Started

Published on: June 29, 2021

Attracting prospects and driving engagement with high-converting, personalized content is what we all want. The challenge is knowing how to accomplish this without consuming our time and staff resources. Creating content that converts starts with defining your key elements of what you want or should share that’s the most valuable …

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How Can I Create Content that Coverts?

Published on: June 14, 2021

Why do some posts go viral and bring in lots of traffic while other posts go unnoticed? The answer: content marketing. Effective content marketing creates content with an organized strategy to reach your target audience.
There are ways you can build content that specifically encourages a purchase or conversion from …

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Grow Your Business through Publishing

Published on: June 1, 2021

Not a believer? I don’t blame you but take a look at what’s happening. One client said that our custom publishing work was a game changer for his financial firm. A client in healthcare consulting shared that she was able to get a meeting with her top prospect after trying …

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Does Defining my Client Profile really Improve Conversion?

Published on: May 17, 2021

Absolutely. However, it can be difficult to narrow your focus to one prospect or client profile. No one wants to limit their business potential. But, when you focus on the best client, the one you help the most and are the most successful with as well as the one you …

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Voice Optimization: Why B2B Should Pay Attention

Published on: May 12, 2021

We all want sales. Right? So, paying attention to where we can get leads the simplest and most cost-effective way makes sense. Believe it or not, in today’s marketplace voice optimization is on that list.
As early as 2014, 41% of adults were already using voice technology daily. Most think …

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How to expand your network through content marketing

Published on: May 4, 2021

With technology right at our fingertips connecting with people online has never been easier. We can post or blog from the comforts of our own home or office. But how do you make these connections online meaningful? And how can you market to build your network?
Here are 3 tips …

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Marketing Tactics for Small Businesses

Published on: April 27, 2021

No matter how good your services are, people won’t know about your business unless you market it. Marketing is an essential part of establishing your brand and generating sales leads. In this post, we will discuss some of the best marketing techniques that will help you grow your small business …

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