Online Videos From Digitorial^® Media Are Key to Audience Engagement

Cincinnati, Ohio - February 2010 marked a critical turning point for a world leader in aircraft modification solutions. With the official launch of its redesigned website at the Singapore Airshow, Feb. 2-7, Field Aviation now has an online presence worthy of its stature. The new website, www.fieldav.com, features six videos developed by Digitorial^® Media, a leading producer of professional quality, short-form, custom online video.

"In today's multimedia world, communicating with our online audience in words and static pictures alone was no longer enough," said John Mactaggart, president and CEO of Field Aviation. "We knew we needed to add video to our website in order to fully engage with our customers and potential customers. Fortunately, Digitorial^® Media made it fast, easy and affordable. We chose them after exploring a number of options because they do it all, from concept development and script-writing to full hosting and streaming."

The Field Aviation website redesign was a joint effort between Digitorial^® Media and EMI Network who like Digitorial^® Media, is based in Cincinnati, Ohio. EMI Network managed and oversaw the web site re-design project.

Five of Field Aviation's new online videos highlight various aspects of the company's operations, while the sixth provides a corporate overview. The Digitorial^® Media team shot three days' worth of footage at Field Aviation's main location at the Toronto International Airport and at its parts and manufacturing plant in Calgary. It then edited the footage together, using motion graphics, music and still images to create the final product.

"We couldn't be happier with the results," Mactaggart said. "The videos are great. And the Digitorial^® Media player fits into our site seamlessly - they were even able to change the color of the navigation bar to match the overall color scheme of the site - and provides an outstanding viewing experience. It also allows us to forward the videos via SMS text and e-mail and to create postcards that direct viewers back to our website."

Last but certainly not least, the Digitorial^® Media team delivered on time and on budget.

"As an increasingly important player in the world aviation community, it is essential that Field Aviation have a world-class website with world-class video," Mactaggart said. "Thanks to Digitorial^® Media we now do."

About Digitorial^® Media
Digitorial^® Media produces professional-quality custom video for use on client websites and in other digital media. From content to technology, Digitorial^® Media makes it fast, easy and affordable for clients to add online video to their marketing arsenal - we are a true "single source solution." To learn more about Digitorial^® Media, including video production and distribution options, visit www.digitorial.com.

About Field Aviation
Based at Toronto International Airport in Mississauga, Ontario, Canada, Field Aviation is one of the oldest, most knowledgeable and most experienced aircraft modification companies in North America. Since 1947, it has served private- and public-sector clients throughout the world.