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EMI Network's advertorials and other multimedia products have helped hundreds of colleges and universities, hospitals, businesses and not-for-profit organizations tell their stories.”
  • William Holiber
    President
    U.S.News & World Report
News
What is the latest at EMI Network? What marketing trends and technology are in the forefront? Indulge your curiosity with the information and links below.

Magazine Websites Outpace Internet Growth
Friday, 23 May 2008

Marking an 11.9 percent increase over the same period last year, unique-visitor tallies for magazine websites grew faster than those for the Internet in general during the first quarter of 2008, the Magazine Publishers of America (MPA) announced on May 20. U.S. Internet usage as a whole grew only 3.7 percent in the first quarter.

Magazine websites also showed gains in the total number of sessions (site visits by unique or repeat users) per month during the first quarter. Magazine website users accounted for an average of 497.3 million total sessions per month in Q1 2008, compared to an average of 427.7 million total sessions for the same period last year.

According to MPA president and CEO Nina Link, "Magazine brands online are getting ‘stickier' with Web audiences, as the latest data show. Publishers are increasingly employing the latest digital innovations to broaden their reach and appeal to an audience that has a clear hunger for magazine online content and communities."

The MPA analyzed data gathered from 337 consumer magazine brands by Nielsen Online. Websites were included in the MPA report if they were online brands of printed or formerly printed magazines, represented and drew from a group of magazines and/or offered readily identifiable magazine content, such as Epicurious.com or CNNMoney.com.

 
EMI Network Launches Digitorial® Upload-N-Go Service
Wednesday, 23 April 2008

With the launch of Upload-N-Go on Digitorial.com on April 18, EMI Network introduced a new way to easily tap into the capabilities of Digitorial Video. The service allows clients to upload pre-existing video and immediately take advantage of the Digitorial Video Player's advanced features. Upload-N-Go is designed especially for marketers, recruiters and anyone else who needs a versatile, high-quality platform for professional video distribution.

"Upload-N-Go gives users a trouble-free way to upload their own videos in any common format and have us host and stream them to the Internet," says Jim Schmidt, EMI Network's director of sales channel development. "So even if we didn't produce your video, you can still take advantage of all of our other services and features, including the versatile Digitorial Video Player."

All Digitorial Video options, including full productions services and Upload-N-Go are available at Digitorial.com.

 
EMI Network Celebrates 25 Years in Business
Tuesday, 04 March 2008
This month, EMI Network celebrates 25 years of telling clients' stories in advertorials, special advertising sections and Internet-ready Digitorial® Videos. Our clients have ranged from single-physician practices to metropolitan medical centers, from startup businesses to multinational corporations. And we have always sought to give each client a distinctive voice and create value through informative marketing.

From the early 1980s, when we worked with local community publications, to the 1990s, when we formed our first national magazine partnerships, to our Internet video products of today, EMI Network has always sought new ways for businesses and organizations to capture the public's imagination and reach for new horizons.

Please join us in celebrating this important milestone as we continue to inform, innovate and invigorate the multimedia marketing world.

 
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