What is the latest at EMI Network? What marketing trends and technology are in the forefront? Indulge your curiosity with the information and links below.
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EMI Network Launches Digitorial® Upload-N-Go Service |
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Wednesday, 23 April 2008 |
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With the launch of Upload-N-Go on Digitorial.com on April 18, EMI Network introduced a new way to easily tap into the capabilities of Digitorial Video. The service allows clients to upload pre-existing video and immediately take advantage of the Digitorial Video Player's advanced features. Upload-N-Go is designed especially for marketers, recruiters and anyone else who needs a versatile, high-quality platform for professional video distribution.
"Upload-N-Go gives users a trouble-free way to upload their own videos in any common format and have us host and stream them to the Internet," says Jim Schmidt, EMI Network's director of sales channel development. "So even if we didn't produce your video, you can still take advantage of all of our other services and features, including the versatile Digitorial Video Player."
All Digitorial Video options, including full productions services and Upload-N-Go are available at Digitorial.com.
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EMI Network Celebrates 25 Years in Business |
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Tuesday, 04 March 2008 |
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This month, EMI Network celebrates 25 years of telling clients' stories in advertorials, special advertising sections and Internet-ready Digitorial® Videos. Our clients have ranged from single-physician practices to metropolitan medical centers, from startup businesses to multinational corporations. And we have always sought to give each client a distinctive voice and create value through informative marketing.
From the early 1980s, when we worked with local community publications, to the 1990s, when we formed our first national magazine partnerships, to our Internet video products of today, EMI Network has always sought new ways for businesses and organizations to capture the public's imagination and reach for new horizons.
Please join us in celebrating this important milestone as we continue to inform, innovate and invigorate the multimedia marketing world.
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Women Among Fastest-Growing Online Audience |
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Tuesday, 12 February 2008 |
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"Most [marketers] peg 2007 as the year women tipped the scale to compose more than 50 percent of online users," writes Beth Snyder Bulik in her Advertising Age online article What Women Want (on the Net, That Is). And women's Internet preferences are often different from those of the 18-to-34-year-old men marketers have traditionally courted.
Among women, politics and "women's community" were the most popular Internet categories in 2007, according to ComScore Media Metrix. Women's community sites, as a group, showed the largest increase in unique visits, rising by 35 percent last year. And female bloggers, especially those writing about motherhood, are a growing presence on the Web.
Bulik cites a number of recent studies to answer the "what do women want?" question:
- Women watched 27 percent more online video in 2007 than they did in 2006 (Pew Internet and American Life Study).
- Women are frequent shoppers, gravitating toward travel, clothing, health and beauty products, financial products, and food or groceries. Women are also more likely to buy on impulse while online (Burst Media).
- More than 43 million mothers use the Internet daily and spend an average of 85 minutes online. Mothers and fathers alike are very involved in monitoring how their children use the Internet. But mothers are typically more cautious (ComScore).
- Although men and women play casual computer games in nearly equal numbers, women are more likely to pay for casual games (Casual Games Association).
- Single women are more likely than other women to watch full-length TV shows and video clips online, search for local dining entertainment information, use instant messaging, visit social-networking sites, read blogs and download music (Jupiter Research).
- Women are more likely than men to look for health information on the Web. Fifty percent say they consult the Internet more than they consult their doctors (Burst Media).
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