Blog

10 Content Marketing Benefits, Challenges, Tips

Published on: August 1, 2019

When I ask the question “Will You Find Your Next Client — or Will They Find You?”, it is a direct challenge to business owners to define an inbound marketing strategy, a combination search, social media and content marketing, to attract a clearly defined audience who are ready to buy.

Read More...

8 Ways to Differentiate Your Business

Published on: July 17, 2019

Small businesses have many marketing challenges, but one of the hardest things small business owners need to do is determine what makes their business stand out from the competition and present it in a way that attracts their ideal client.

Read More...

5 Steps to Customer Loyalty

Published on: July 9, 2019

What does it take to create customer loyalty, the kind of commitment that makes customers stick with you, even when your competitors become more aggressive, and price competition intensifies?

Read More...

Language Your Audience “Gets”

Published on: June 13, 2019

Whether you are writing copy for a postcard or an email, the
language you use matters. Just like products and images, the
wording you use should be matched to the different
demographics of your target audience(s).

Read More...